Hong Kong (Hong Kong SAR) – August 12, 2014 – MICEdirectory.com has been launched by Travelindex.com as a global reference tool for the MICE industry and all travel planners (Meetings Incentives Conventions and Exhibitions).
A corporate shift towards large-scale business meetings and events has led to fierce competition between destinations, venues and professional conference organizers. Travelindex – with its new MICEdirectory – helps event planners and organizers to contact directly all those involved in organizing a successful event. The directory is well structured and organized into 17 targeted categories and over 60 sub-categories specific to MICE.
All service providers are listed, but Travelindex members in particular are set to enjoy a higher contact and business conversion rate due to a more focused, purposeful audience; travel planners will be browsing through the website with the intention of securing the best venue for their next business meeting. This new directory is a significant addition to Travelindex’s rapidly-expanding eco-system of travel verticals.
“Travelindex is affirming its presence in another major travel sector, Meeting Incentives Convention and Exhibition,” said founder Bernard Metzger. “MICEdirectory has already become a key resource for many MICE professionals and planners worldwide.”
He added: “Our Members offering MICE facilities and services will now gain instant, global exposure and visibility via MICEdirectory.”
MICE is on a significant upward curve as the value in staging business meetings and events has been recognized as a successful tool for promotion, motivation and marketing. These events, which can be used to stage important meetings, reward top performers or entertain clients, generate a buzz and are now seen as a strong financial investment.
Travelindex continues to foster new information technology to harness exponential growth in the online travel sector. As the founder, Metzger, explains, they will continue adding more options and increasing simplicity in corporate travel planning.
“We are working on integrating a RFP (Request for Proposal) facility,” said Metzger. “By sending out a RFP, event planners will be able to complete, in a few clicks, that initial step of planning a successful business meeting or event.”
Travelindex Media specializes at the confluence between travel, media and technology. We own digital media products, brands and a technology framework helping you create marketing solutions that inspire. Travelindex offers online publication and digital marketing services to the hospitality and travel sectors. Travelindex delivers integrated products and intuitive solutions to increase distribution, drive demand and increase direct revenue streams. The portfolio of media products include travel websites, travel reviews, rating solutions, video distribution channels and a dedicated travel technology framework, all targeting the travel sphere. This gives Travelindex one of the largest and most powerful integrated media platform for travel product distribution and marketing.
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