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    Best Western Unveils Beachfront Hotel in Sun-Kissed Okinawa

    Bangkok (Thailand) – August 3, 2016 (travelindex) - Best Western Hotels & Resorts has opened an idyllic beachfront property in Japan that combines all the key elements of a tropical seaside vacation.

    Located on the main island of Okinawa, where the warm, shallow waters of Nago Bay lap gently against the golden shore, Best Western Okinawa Kouki Beach creates the perfect setting for guests seeking sun, sea and sand.

    Set in a modern 10-story building - painted white and positioned just meters from the shoreline - Best Western Okinawa Kouki Beach features a collection of light, bright rooms with balconies that offer spectacular views across Nago Bay’s shimmering aquamarine seas, as far as Minna Island and the Motobu Peninsula.

    Guests have a choice of room categories, ranging from the 30m² Standard Rooms to the 60m² Deluxe Rooms, all of which come equipped with fast and free Wi-Fi, flat-screen TVs with international satellite channels, ceiling fans and mini-bars. The hotel is also ideal for families, with the larger rooms sleeping up to six guests and featuring private cooking facilities.

    The most spectacular dining options; however, can be found at the hotel’s beachfront restaurant, Kouki. From sumptuous buffet breakfasts overlooking Nago Bay to the most romantic evening dinners, served on the sandy shore in front of the hotel, this is the perfect place to enjoy delectable Japanese cuisine and international favorites.

    Other facilities at the hotel include a laundry, massage services and a business center, and guests are offered Best Western’s legendary service in both Japanese and English languages.

    During the day, a selection of water sports is available on Nago Bay, or alternatively guests can explore the many visitor attractions on this popular tourist island, such as Churaumi Aquarium, the remains of Nakijin Castle, Busena Marine Park or Nago Pineapple Park. And by night they can unwind with a cooling cocktail while watching the sunset over the ocean from the hotel – the perfect way to end a fulfilling day.

    “Okinawa has always been a tourism hotspot for Japanese travelers, and an increasing number of international visitors are now starting to discover this idyllic topical island,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations - Asia. “With multiple international flights now landing in Okinawa, including new direct charter services from Singapore, this tropical paradise is more accessible than ever before.

    “With its absolute beachfront location, spacious rooms and the world-class service that only Best Western can ensure, Best Western Okinawa Kouki Beach is sure to become a popular seaside retreat for both Japanese and international travelers alike. I am confident it will be an excellent addition to our Asian portfolio,” Mr. Berrivin added.
    Japan is one of Best Western’s largest Asian markets, and the launch of Best Western Okinawa Kouki Beach marks the next step in the company’s nationwide expansion strategy, following the recent opening of Best Western Rembrandt Hotel Tokyo Machida.

    In Okinawa Prefecture alone, Best Western now operates three hotels - Best Western Okinawa Onna Beach, Best Western Naha Inn and Best Western Okinawa Kouki Beach - and this latest opening takes the company’s Japanese collection to 14 unique hotels and resorts all across the country, stretching from the snow-capped peaks of Hokkaido in the north to the tropical beaches of Okinawa in the south.

    About Best Western Hotels & Resorts:
    Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb®, BW Premier Collection® and GLōSM. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly 60 percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
    * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

    Contact information:
    Siriporn Trachoo
    Marketing & Communications
    Best Western International – Asia
    Tel: +66 2 656 1260
    Email: siriporn.trachoo@bestwestern.com

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