Destination Partners

Most Destination Management Organizations (National, Regional or Local) have ambitious plans to brand their destination and grow visitor numbers. Most marketing strategies include the promotion of the destination, enabling travel into and within it, coordinating across government agencies, and conducting research. However most strategies lack a national product distribution strategy designed to promote small businesses who offer the bulk of the unique and interesting experiential offerings. A distribution strategy, however, is not an easy endeavor and takes a significant amount of work to develop and implement.

Local and national authorities have to recognize the need to assist the tourism sector in providing online booking capabilities and global online distribution, generating additional revenue opportunities.

The primary purpose of the Travelindex platform is to collate and distribute tourism information across all digital channels. If travel professionals and/or consumers request additional services or a booking component it can be implemented as well with the lowest level of commission or transaction fee.

A long term approach to marketing and operations that does not include a distribution strategy and supplier engagement could be considered a half measure.

If a national tourism organization, is looking to develop a full circle strategy to increase visits and tourist spend, then surely including a national distribution strategy would:

- help enable small business to offer local tourism products
- use that product data to increase the variety and diversity of experiential offerings at the local, state and national level, increase revenue opportunities for upstream distribution
- improve customer experiences by fostering nationally recognized standards of delivery

Most marketing National Tourism Organization strategies include the promotion of the destination, enabling travel into and within it, coordinating across government agencies, and conducting research. However these strategies lack a national product distribution strategy designed to create awarness of the destination, enhance its brand recognition and to promote small businesses who offer the bulk of the unique and interesting experiential offerings. A distribution strategy, however, is not an easy endeavour and takes a significant amount of work to develop and implement.

Strategy includes:
- reducing the reliance on major Online Travel Agencies,
- help, enable and educate small business to offer local tourism products,
- use product data to increase the variety and diversity of experiential offerings at the local, regional and national level,
- increase revenue opportunities for upstream distribution

Through our "Destination Partners Program", Travelindex, with its unique and global ecosystem of travel verticals, assist destinations to formulate and implement a strategy to increase visits and tourist spend while reducing the over burdening dependance, for the hospitality sector, on Online Travel Agencies.