Mongolia Launches New Travel Platform at ITB Berlin

Mongolia Launches New Travel Platform at ITB Berlin Ulaan Baatar (Mongolia) – March 7, 2019 (travelindex.com) – Mongolia, is about the launch a new interactive planning tool for travelers, was introduced for the first time at ITB Berlin, the largest tourism fair in the world.



While Mongolia generates strong visions for most travelers with iconic names such as Genghis Khan or the Gobi Desert, most tourists have yet to grasp the hidden and great wonders found in the country's vast and rustic space.



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To make Mongolia better known while at the same time providing a precise tool for travellers wishing to plan a journey to what appears as one of the world’s tourism ‘last frontiers’, The Ministry of Environment and Tourism Mongolia introduced a new interactive web platform which will soon be available to the public.



The core purpose of the innovative platform is to produce visitor ‘journeys’ by anticipating and leveraging on the wishes of the platform’s visitors. Information on thematic travel, a customized portal for first-time travelers, itineraries, and regional journeys are among some of the roadmaps offered within the Mongolia platform.



Each story and experience highlighted on the platform will link to sub-content branches, providing potential travelers with a fully interactive experience. Interactive portals are available through a dynamic landing page which will direct web visitors through a ‘journey’ based on their status, needs, and interests.



“The platform is developed to help enthuse tourists from around the world to discover and explore Mongolia’s culture, history, attractions and experiences through inspiring storytelling. Not only does it showcase Mongolia at the heart of Northeast Asia, but by profiling a multitude of experiences also shows how we can collaborate with our local businesses and communities to provide the best and most inclusive information possible to travelers,” explained Mongolia Minister of Environment and Tourism H.E. Namsrai Tserenbat.



The Mongolia platform's visitors will then be able to click on various texts and pictures, shaping a unique itinerary through featured experiences, aggregated social media content, stories, and main centers of interest. Particular emphasis has been put on the ‘First-Time Traveller’ roadmap, which is found on the platform's landing page. Within, images containing little-known facts about the country will appear one after another.



Dedicated theme pages will include information on festivals, family activities, bird watching, nature, adventure, history and culture, gastronomy, community-based tourism, and Buddhist tourism.



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Another section will guide visitors through the county's regions. In addition, the platform will also provide essential information for interested travelers, such as visa information, travel information, inner-country transportation, climate, currency, language, and more.


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