Mobile Booking Engine Soon

Bethesda, 2 June 2009 - E-site Marketing, a Sabre Holdings company, has introduced its mobile website solution. The company developed the platform to work in conjunction with the Internet marketing solutions and tools already available through SynXis. The SynXis mobile website platform enables hotel websites to be rendered on all major smart phones and cell phones.

The proprietary software automatically detects and redirects visitors that are using a mobile device to hotelier’s customised mobile website. SynXis’ mobile website works in conjunction with the hotel’s URL which means it can take advantage of existing search engine rankings and linkage partnerships from the mobile device.

SynXis mobile solutions also include a booking engine, soon to be released, which enables mobile users to check availability and book a reservation using their mobile devices.

Robert Dawson, chief technology officer for E-site Marketing, “With the vast majority of mobile users still just interacting with maps and phone numbers that functionality seemed like the most logical place to start. Our turnkey solution features one-click on address and phone number that invokes directions map and automatic dialing.”

Rosewood Hotels & Resorts is using the mobile website platform for many of its hotel websites.

Christine Jackson, corporate director of marketing, said, “We recognised that our target audience is the exact demographic that is using smart phones to do everything from ‘Facebooking’ to researching travel, both business and leisure. The new mobile website solution provides us an invaluable guest services contact point for guests en-route to our properties.”

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