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Telephone: 44 1252 706 877
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Suffield Lane
Guildford GU3 1BG
Surrey
United Kingdom

Professional Identification

GDS Codes:
xEtra ID: GB0000274943

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Category:  Public Relation Agencies
See Related Categories:  Public Relation Agencies
 

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General Information

Public relations professionals use many different techniques as part of their PR campaigns. From media relations and lobbying, to speaking at conferences, to online viral campaigns, to sponsorship - and more. PR isn't always about short-term campaigns, such as product launches. It can encompass longer-term strategic aims, such as brand building and working with local communities. With PR, a company does not pay the newspapers and TV channels for the media exposure it secures. It's this third-party endorsement that gives PR its power and credibility.

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Overview

Public relations professionals use many different techniques as part of their PR campaigns. From media relations and lobbying, to speaking at conferences, to online viral campaigns, to sponsorship - and more. PR isn't always about short-term campaigns, such as product launches. It can encompass longer-term strategic aims, such as brand building and working with local communities. With PR, a company does not pay the newspapers and TV channels for the media exposure it secures. It's this third-party endorsement that gives PR its power and credibility.

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