Japan's New Upscale Collection of Hotels Unveiled by Best Western

Bangkok (Thailand) – March 31, 2017 (travelindex) - Best Western Hotels & Resorts has launched in Japan its newest upscale brand, BW Premier Collection®. The former Best Western Premier Hotel Nagasaki has been delighting guests for years with its impressive array of upscale amenities, from high-end restaurants and bars to international-standard conference facilities. And it has now decided to enhance its reputation even further by joining the desirable BW Premier Collection.

On March 15, 2017, the hotel re-launched as the BW Premier Collection Hotel Nagasaki, making it the brand’s first location in Japan and the first operational BW Premier Collection property in Asia.

The hotel will still be available for booking via all of Best Western’s distribution channels, and members of Best Western Rewards®, the company’s popular loyalty program, will continue to earn points on their stays. In fact, the only changes guests will notice are new branding and elevated levels of service and comfort.

“This hotel has always been one of our most highly-rated properties in Japan, and we are delighted that it has now become Asia’s first operational BW Premier Collection hotel,” said Olivier Berrivin, Best Western’s Managing Director of International Operations - Asia.

“The hotel’s strong local identity, excellent location and extensive collection of facilities make it a perfect fit for the BW Premier Collection - our curated global selection of upscale hotels. The new branding will elevate this already exceptional hotel to a new level and cement its reputation as one of Nagasaki’s leading hotels,” Olivier added.

A landmark on the Nagasaki skyline, BW Premier Collection Hotel Nagasaki is perfectly positioned in the Japanese city’s downtown area. The 181 rooms and suites are bright, modern and well-equipped, with all guests being offered complimentary Wi-Fi. A major destination for conferences and events, the hotel features eight banqueting halls - perfect for all types of function, from corporate conventions to social soirees. And there is even a wedding chapel for the perfect “big day”.

Guests can unwind in the hotel’s serene spa and enjoy an array of different cuisines at the hotel’s F&B outlets, including international, Japanese and American restaurants, a lively bar and cosmopolitan coffee shop.

Officially launched in 2014, BW Premier Collection is a selection of independent upscale hotels in 59 locations around the world, including San Francisco, New York, New Orleans, Vancouver, Paris, Rome, Stockholm, Edinburgh and Liverpool. Best Western also recently announced the signing of a brand new BW Premier Collection in the popular Thai beach resort of Pattaya.

About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, BW Premier Collection® and GLō®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2016, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace® Best of the Web gold awards for best hotel website. Best Western has also won eight AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

For further information, please contact:
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260

Sirimanas Maungrod
Email: sirimanas.maungrod@bestwestern.com
Siriporn Trachoo
Email: siriporn.trachoo@bestwestern.com

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