Tokyo's Vibrant Center of Electronics and Otaku Culture to Get New Best Western Hotel

Tokyo (Japan) – August 15, 2018 (travelindex) - Best Western Hotels and Resorts has unveiled plans to launch a brand new hotel in the heart of Tokyo’s Akihabara district, the home of Japan’s famous Otaku culture and electronics shops.

Scheduled to open its doors in October 2018, Best Western Hotel Fino Tokyo Akihabara is a stylish, state-of-the-art midscale hotel that puts guests in the center of the action. Located in the Chiyoda ward of downtown Tokyo, Akihabara is the spiritual home of Japanese youth culture, with colorful consumer electronics stores lining the lively streets, alongside shops and cafÚs specializing in manga and anime.

The new hotel will feature 80 contemporary rooms, all equipped with comfortable beds and cutting-edge facilities. Every morning, guests can start their day with buffet breakfast featuring a selection of Japanese and international dishes plus high quality coffee. Then throughout the day, a hotel vending machine will offer quick snacks and drinks.

The central location and modern facilities of Best Western Hotel Fino Tokyo Akihabara will make it the perfect option for business and leisure travelers seeking a convenient, well-connected and affordable place to stay.

“Buzzing with life day and night, Akihabara is one of Asia’s most exciting and iconic urban areas. Best Western Hotel Fino Tokyo Akihabara is an exceptional new hotel that will provide guests with international accommodation and services in the heart of this dynamic district,” commented Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations - Asia.

“This launch marks our latest partnership with Fino Hotels Co., Ltd. in Japan. I am confident that this superb midscale hotel will become extremely popular with all guests, whether they are seeking to soak up the pop culture of Akihabara Electric Town or simply need a convenient base for their next Tokyo business trip,” Olivier added.

Located less than 400 meters from Suehirocho Station and Naka-Okachimachi Station on the Tokyo Metro, and just 17km from Tokyo’s Haneda International Airport, Best Western Hotel Fino Tokyo Akihabara is highly accessible for local and overseas travelers.

The new property will become the fifth Best Western hotel in the Tokyo Metropolitan Area, following Best Western Tokyo Nishikasai, Best Western Tokyo Nishikasai Grande, Best Western Rembrandt Hotel Tokyo Machida and Best Western Yokohama. It also joins a growing portfolio of 17 Best Western hotels and resorts located all across Japan.

About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western┬«, Best Western Plus┬«, Best Western Premier┬«, V─źb┬«, GL┼Ź┬«, Executive Residency by Best Western┬«, BW Premier Collection┬« by Best Western, and BW Signature Collection┬« by Best Western; as well as its recently launched franchise offerings: SureStay┬« Hotel by Best Western, SureStay Plus┬« Hotel by Best Western and SureStay Collection┬« by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor┬« Certificate of Excellence award in 2018, Business Travel News┬« ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA┬«/CAA┬« Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards┬«, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google┬« Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
- All Best Western and SureStay-branded hotels are independently owned and operated.
- Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact information:
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260
Sirimanas Maungrod
Email: sirimanas.maungrod@bestwestern.com
Orapan Sornnuwat
Email: orapan.sornnuwat@bestwestern.com

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