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Hotelogix Reveals Online Distribution Agreement with Travelindex

Bangalore (India) – July 15, 2013 – Hotelogix a leading provider of property management and distribution systems has today announced the signature of a multi-year partnership with Travelindex, one of the largest travel content network with prime audiences across a growing number of web properties. The signing of this significant agreement sees Travelindex offering all the benefits of its Gold Membership to Hotelogix technology customers.

world-by-travel-index-hotelsThe small and mid-sized hospitality industry faces the challenges of managing critical business operations from the front desk to online bookings, multiple points of sales, housekeeping, and marketing among others. For the travel technology providers, it is common to deliver software solutions that become essential tools for the hotelier but neglecting the importance of getting a global online presence generating more traffic to the hotel’s own website.

A worldwide footprint plays a vital role in delivering a more efficient and direct booking experience with benefits to both hospitality companies and travelers alike. The benefits of greater visibility combined with easy accessible and structured data include better decision support, better customer relationships, faster booking process and enhanced brand recognition.

Hotelogix CEO and Co-Founder Aditya Sanghi said: “With the Travelindex partnership we offer our hotel customers a more distribution-centric approach that reduces stress from the initial challenge of getting a significant online presence. By packaging a Travelindex Gold Membership with our technology offering we maximize its return on investment for our customers. Hotelogix is committed to continuously build value for its customers that are independent properties in the small and mid-size segment.”

Travelindex Founder Bernard Metzger said: “It is vital that the small and mid-sized independent hospitality businesses adopt technology that provide a superior service for 21st century travelers in order to remain competitive. The Hotelogix agreement combines unique cloud technology with a global travel marketplace where suppliers can not only manage their operations efficiently, but also reach out to their target customers in order to maximize sales, revenue and customer loyalty, free of third party commissions.”

About Hotelogix:
Hotelogix is a Property Management System and Distribution System on the cloud, developed by HMS InfoTech Private Limited. It is used by customers in over 50 countries like USA, China, India, Thailand, Peru, Australia, Italy, Spain, Japan, France; etc. It has Channel Partners in the Philippines, Thailand, the Caribbean Islands, Mexico, USA, UK etc. and is backed by Accel Venture Partners. Hotelogix offers a 24×7 live support to its customers and is hosted on highly reliable and secured cloud services.

About Travelindex:
Travelindex is building an information marketplace based on an authoritative travel industry database interfacing directly with travel supplier’s websites and reservation systems overcoming limitations imposed by proprietary, closed information systems. Travelindex offers travel professionals and marketers a powerful online marketing platform where all transactions and exchange of information are conducted directly, free of third party commissions. With businesses referenced in one global, as well as in 241 local directories, Travelindex opens new opportunities for all actors of the visitor economy. Through a single-point solution to multi-channel delivery, travel companies can now reach all corners of the web while developing a network of direct contacts to forge new alliances and get new customers.

Contact details:
Visit: http://www.hotelogix.com
Follow us on Twitter: https://twitter.com/#!/Hotelogix
Like us on Facebook: https://www.facebook.com/Hotelogix
Connect with us on LinkedIn: Hotelogix-Hotel Management software
Read our blog on: http://www.hotelogix.com/blog/

Visit: http://www.travelindex.com
Follow us on Twitter: https://twitter.com/travelindex
Like us on Facebook: https://www.facebook.com/travelindex
Connect with us on LinkedIn: Travelindex Network
Read our blog on: http://www.travelindex.com/blog/

Feeding the Beast in Travel

Tel-Aviv (Israel) – June 21, 2012 – We constantly monitor the technologies used and products offered by travel brands worldwide – and have found some striking oddities.

The tendency these days of many established brands is to use low-margin affiliate iFrames and white labels for high-profit segments like hotels.

The large assortment of accommodations coupled with a free, turn-key operation certainly has an appeal, but is it really worth the real cost?

By using affiliate programs, travel brands not only diminish their profit margin to ridiculously low levels, but also support the rapid exponential growth of their greatest online rival.

Online Hotels BookingAffiliate networks are great for young entrepreneurs – not serious travel brands

Three companies (who are doing a great job for themselves) bite into a growing segment of the global travel industry, forming what we refer to as The Beast:

Expedia (aka Hotels.com, Egencia, Hotwire, eLong, Venere, CarRentals, etc)
Travelocity (aka Zuji, WCTravel, Lastminute.com, etc)
Priceline (aka Booking.com, Traveljigsaw, Agoda, Rentalcars, etc)

Affiliate programs are perfect for startups who know very little about the intricacies of the travel industry, and have little to no money in their pockets.

Following a quick sign up process, an iFrame is ready to be installed on your site – with numerous properties available for instant booking.

Your share? Around 3% to 7% – at best.

While it is a great start for someone new to the industry, it hardly makes any sense for professional organizations and well-funded travel startups to follow this path.

75% of revenue is fed to The Beast

With average hotel booking value of EUR 250, 5% affiliate VS >20% wholesaler commissions – travel brands lose up to 75% of their revenue – as much as EUR 40 per booking!

Considering a normal booking conversion rate of 2.5%, a well positioned online travel brand with 100,000 visitors a month gives away as much as EUR 100,000 every single month to their affiliate network. Looking for a self-destructing industry?

Look no further! Every referral dollar earned, feeds $40 to the OTA beast.

Selling traffic is not sustainable

Many young OTAs have attracted significant investment in recent years.

With all the hype Hipmunk created, for hotels it still just links to Hotelscombined, which then redirects to leading OTAs for actual bookings.
Russian newbie Ostrovok, links to Expedia.

These and other brands have attracted substantial investments, and the list goes on.

At an estimated 300:1 conversion, selling one’s traffic a buck a pop might be cool, but in the long run it’s not sustainable: with full dependency on traffic, these OTAs will die as soon as user acquisition cost becomes too high, which is a matter of time, given the growing market share of The Beast.

Professional travel brands are committing silent suicide

The bankruptcies of large local tour operators and the financial hardships of global, so-called old-school brands witnessed in recent years are a testimony of the need for change.

Travel brands must earn well on sales to thrive. Feeding The Beast exacerbates the situation, making things harder to fix as time goes by.

These companies, with supplier agreements in place, IATA licenses, and BSP arrangements, will thrive only by providing their sub-agents and online clients with true value, and that can be achieved by putting their resources together.

Sounds hard to do? It must be easier than being consumed by The Beast.

Those feeding the beast are bound to be consumed by it

Whether you are an established travel brand or an innovative OTA, redirecting your traffic to The Beast is not sustainable and something must be done.

Existing technology and prevalence of professional wholesale resources makes it possible to beat the Beast in its own game instead of feeding it. It is time to take back what is yours – your clients, and those 75% of the profit you are willingly giving away.

Why are you feeding The Beast?

Guest article by Andrey Spektor
Founding CEO of Gimmonix (Carsolize)
Web: www.carsolize.com

Travelindex Joins an Exclusive Millionaires Club

Geneva (Switzerland)/Bangkok (Thailand) – March 5, 2012 – Travelindex.com, the leading online travel directory, is pleased to announce that its website, www.travelindex.com, has now over one million pages indexed in the Google index. There are various on-page SEO factors helping a website to get higher search engine rankings including the number of web pages indexed by Google and other search engines. The number of pages indexed play a most crucial role in the ranking and SEO score of any website.

one-million-travel-indexTravelindex.com is a unique kind of web-directory in the online travel world. Travelindex is a brand with an impact that has access to worldwide travel market for direct B2B selling channels and MICE. The travel directory has a worldwide presence comprising of one global website and over 240 local, destination resource sites from America, Asia, Europe, Oceania and Africa, catering to travel industry direct-connect needs in B2B, MICE and luxury travel sectors. Recently, the Travelindex Group has launched its Authoritative News Agency Focusing on Global Travel at www.TravelCommunication.net.

About Travelindex.com
Travelindex is a specialized vertical search, information services and data distribution company serving the travel industry. Travelindex is committed to connecting travelers and travel professionals directly, allowing free access and to share the Travelindex data. With over 1 million pages indexed by Google, Travelindex is fast becoming a leader in the direct online channel and B2B, B2C and MICE travel relations.

Travelindex.com – Connecting Travel People
We invite you list your business for free at www.travelindex.com

For more information, visit www.travelindex.com/

###
Press Contact:
Ms Sansanee Rakpayak
66.800.51.81.51
E-mail: bkk@travelindex.com

FastBooking and Travelindex in partnership

FastBooking, the European leader and one of the world’s top four online solutions providers for the hospitality industry, and Travelindex.com, a leading online platform direct online channel and data repository for the travel industry, have signed an agreement in which FastBooking client hotels will be displayed and bookable from TravelIndex.com. This partnership expands FastBooking’s existing traffic-building activities by giving its hotel clients direct visibility to the more than 2.5 million annual international visitors to the Travelindex site which attracts a mix of leisure and business travellers as well as travel professionals.

“FastBooking’s mission is to help hoteliers develop visibility for the hotel brand on the Internet and generate reservations on their official website,” says Alain Hirschfeld, FastBooking Marketing Director, Business Development. “This fits well with Travelindex. The site is an electronic travel directory like the Yellow Pages with direct connectivity and is a well-known travel and hotel resource.”

The goal of the partnership is to increase visibility of FastBooking client hotels among an international clientele particularly from Asia, a region in which Travelindex has a strong following and where the demand for stays in Europe and Asia is growing steadily.

Visitors to Travelindex who click on the site’s new “Book Direct” icon will be linked to the hotel’s official website reservation page. Visitors directed to hotel websites equipped with the FastBooking Engine will find reservation information already in their language (31 languages and 62 currencies are available in the FastBooking Engine).

“I have long been a believer in the direct channel. As far back 1995 I felt that travellers should have direct access to hotels to make their reservations,” explains Bernard Metzger, Travelindex Founder and Director of the Travelindex Network. “We share this philosophy with FastBooking, which is a key reason this partnership makes sense.”

Travelindex references hotels and the travel sector in more than 240 countries and destinations via its own and affiliated partner websites including www.VisitSingapore.org, www.ThailandTourist.net, www.VisitKenya.com, www.BestDestination.com, www.TourismSriLanka.org, www.SeeAfrica.com.

FastBooking serves 6,000 independent, charming and luxury hotels in more than 90 countries around the world, with a particularly strong client base in Europe and Asia. The company’s commitment to ‘increasing hotel website bookings’ resulted in more than 3.5 million room reservations booked for client hotels in 2010.

Press Contact
Deborah Gallin
dgallin@fastbooking.net
+33 (0)1 44 71 88 83

About FastBooking
Since 2000, FastBooking has been the preferred partner to hotelkeepers worldwide, driving more visitors to hotel websites and converting these visitors to direct bookings. FastBooking products and services optimize a hotel’s business by maximizing highly profitable direct website bookings, then rationalize inventory and pricing across all online sales channels. The company even optimizes business through legacy GDS/IDS with a cost effective service.

Headquartered in Paris with subsidiaries in Italy, the USA, Singapore, Japan and India, the company has E. de Rothschild as its anchor investor. It employs 200 persons worldwide and has gained the trust of more than 6,000 hotel clients.

For more information, visit the FastBooking corporate website at www.fastbooking.net

About Travelindex.com
Travelindex is a human-edited, permanently updated and validated database for the travel industry where, in an environment of trust, all transactions and exchange of information are conducted directly. Travelindex provides travelers and travel professionals with reliable, accessible and trustworthy travel and tourism information and data, giving businesses in the 241 countries and destinations referenced in Travelindex, the opportunity to develop a network and community of contacts with the aim of enabling them to forge new alliances and get new customers.

Travelindex is committed to connecting travelers and travel professionals directly, allowing free access and to share the Travelindex data. With over 2.5 million visitors in 2010, Travelindex is fast becoming a leader in the direct online channel and B2B – B2C travel relations.

For more information, visit www.travelindex.com/ 

New Design for Travelindex.com

Geneva (Switzerland) – 25 February 2011 – Travelindex.com, the world’s largest travel directory and direct online channel, is making it easy for businesses of any size to get direct business and to bring their most profitable distribution channel (direct) to new height.

Travelindex.com today announced the launch of its new website to provide even more functionalities and direct access links to travelers and travel professionals alike.

The new design is attractive, colorful and well designed. It’s simple yet professional making it easier to browse, find and connect directly with all hotels, resorts, vacation homes, travel agencies and all other sector activities listed. Size of the directory are shown on the homepage with a short video. All categories and sub-categories are now accessible through easy to navigate menus. The details page of each listing feature colourful and attractive tabs to locate information, contact details and rich media at once.

The new layout allows the registered businesses to have more control of what a visitor will see at an initial glance when viewing their business profile page and priority listings have a one-click access button.

Travelindex.com continues to expand the direct online channel services beyond direct links to email, website and booking pages to include new capabilities in hotel and business description, videos, MICE and Meetings information and a Who’s Whos section.” said Delia Li, Vice President of Business Development at Travelindex.com. “Whether you’re a large or small hotel or travel business owner, building your direct online channel is now as easy as visiting Travelindex.com and adding your listing (free) with all information relevant to your property. You will have the ability to review and modify the published information at any time in exactly the way you want it. And, to generate even more direct business, Travelindex.com will recommend enhanced listing options allowing visitor to reach you with one single click. The perfect solution for the direct travel booking and reservations channel.”

Not All Internet Bookings are Created Equal

Proof in Numbers that Hoteliers Should Invest in the Direct Online Channel
by Max Starkov and first published at Hospitality eBusiness Strategies Blog

Dramatic Shift from Offline to Online Distribution

The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, which constituted a remarkable increase of 6.6% vs. 2008. HeBS estimates that 45% of hotel bookings in 2010 will be via the Internet (direct + indirect online channels).

The other two traditional distribution channels, GDS and Voice, have experienced steady declines over a number of years. Here is the eTRAK data for hotel bookings via the CRS of the top 30 hotel brands:

* GDS hotel bookings declined by 3.7% vs. 2008, and constitute 23.6% of total CRS bookings in 2009 vs. 27.3% in 2008. Back in 2006, GDS CRS reservations constituted 31.3% of total CRS bookings for the top 30 brands. GDS share has decreased by 24.6% from 2006 to 2009, when it was reported at the 23.6% level.

* Voice channel hotel bookings declined by 2.9% in 2009 vs. 2008, and now constitute 22.2% of total CRS booking in 2009. The Voice Channel is in decline for the 6th consecutive year (HeBS). Back in 2006, voice reservations constituted 31.3% of total CRS bookings for the top 30 brands. Voice Reservation share decreased to 25.1% in 2008 and 22.2% in 2009.

Direct vs. Indirect Online Channel Dynamics

HeBS estimates that for the hospitality industry in North America, direct online channel contribution in 2010 will be 60% vs. 40% for the indirect online channel.

How did the top 30 hotel brands do in the direct online channel in 2009? eTRAK reports that 70.9% of online CRS bookings came from the direct online channel (i.e. the major hotel brands’ own websites), while 29.1% came from the indirect online channel (the Online Travel Agencies—OTAs like Expedia, Orbitz, Priceline, etc).

This constitutes an increase of the contribution from the OTAs compared to 2008, when 75.2% of online bookings came from the direct online channel, while 24.8% came from the OTAs. Compare this to 2007, when the direct channel contributed 76% of CRS Internet bookings.

In other words, since 2007 we have witnessed a significant shift from the direct to the indirect online channel and an increase in the OTAs’ market share. This is a serious setback for the hospitality industry and a return to the old bad practices of the post 9/11 era.

Typical of economic times such as the present, the hotel industry (similar to post 9/11) has again “succumbed to the devil” in the face of the major OTAs. Since mid-2008 travel supply has outweighed demand and hoteliers have been more susceptible to panic, resulting in deep discounting and embracing of the OTAs.

How are the other travel sectors fairing in Internet distribution?

Here is an overview of the Direct vs. Indirect Online Channel utilization in the main travel sectors:

Direct Indirect
 Hospitality: Top 30 Hotel Chains
Source: eTRAK
 70.9%  29.1%
 Hospitality: Overall for the Industry
Source: HeBS
 60.0%  40.0%
 Airlines: Jet Blue  95.0%  5.0%
 Airlines: Overall for the industry  68.0%  32.0%
 Car Rental  68.0%  32.0%
 Cruise Lines
Source: PhoCusWright
 39.0%  61.0%

It becomes obvious from the above table that hospitality is lagging behind the airline and car rental sectors as far as direct online channel practices are concerned. Please read more our detailed analysis on why OTAs need hotels for their survival more than ever in my recent blog article: Online Travel Agencies (OTAs): Will They Survive the Removal of Airline Ticket Booking Fees?

Not All Internet Bookings are Created Equal

Why should hoteliers care where their Internet bookings come from? The following case study clearly illustrates the cost effectiveness of the direct online channel:

Case Study 1: Cost per Booking in the Direct vs. Indirect Online Channel

* Direct Online Channel (Hotel Website): $12.92 per booking

(Cost per booking via the hotel’s own website, including website hosting and maintenance fees, marketing spend, campaign management fees, and Omniture analytics. Based on 530,000+ bookings in 2009 via hotel websites from HeBS’ hotel client portfolio)

* Indirect Online Channel (Online Travel Agency-OTA): $107.57 per booking

(Based on average 2009 ADR in NYC = $215.14 and 2 night LOS = $430.28 x 25% OTA commission)

Difference between the cost of a Direct Online Channel and Indirect Online Channel booking = 8.3 times!

It is far more cost effective to sell your rooms via the direct online channel compared to the OTA channel (indirect online channel). On an annualized basis, just imagine what this difference in distribution cost constitutes for a typical New York City 200+ room hotel:

Case Study 2: How to Add Half a Million Dollars to the Bottom Line

With a 77.2% average occupancy rate, an ADR of $215.14 in 2009 (STR), and 45% of bookings being made via the Internet (industry average 60:40 direct vs. indirect online ratio):

* Cost of Direct Online Channel Distribution: 7,608 bookings x $12.92 = $98,295
* Cost of Indirect Online Channel Distribution: 5,072 bookings x $107.57 = $545,595

(Calculation based on a hypothetical NYC hotel of 200 rooms @ 77.2% average occupancy rate = 56,356 roomnights/2 nts average stay = 28,178 bookings total, of which 12,680 are Internet bookings (45% of total bookings). Direct online bookings = 7,608 (60%) and Indirect Online Bookings = 5,072 (40%)

If the hypothetical 5,072 OTA bookings are instead made via the direct online channel at $12.92 each, the bulk of the OTA distribution cost, namely $480,065, would go directly to the hotel’s bottom line ($545,595 – $65,530, i.e. 5072 bookings x$12.92). This is nearly half a million dollars added to the bottom line. Name one hotelier who would not have liked that in 2009!

Naturally, we do not envision a scenario where 100% of Internet bookings are made via the direct online channel. The OTAs and other players in the indirect online channel do play a needed role in certain areas of the travel planning and purchasing process e.g. dynamic packaging (air+hotel+car+tour) for leisure destinations. Even in pre-Internet years, approximately 25% of all hotel bookings in the U.S. came via the indirect channel (travel agents, tour operators, etc)

Now, 15 years after the advent of the Internet distribution channel, the most cost efficient distribution and marketing channel ever, the indirect channel contribution should not be higher than 25%. On the contrary, due to dramatic changes in travel consumer behavior, and the inherent demand to deal with the “manufacturer” of hotel and travel products (i.e. travel suppliers like hotels, airlines, car rental companies, etc.), we should be witnessing a decline in the indirect channel contribution. What we should not be seeing is the current industry average of a 40% OTA contribution.

Just imagine the cost savings if 5%, 10%, 15%, 20% or more bookings are shifted from the indirect to the direct online channel!

In addition to being the most cost effective distribution channel, the direct online channel provides long term benefits and competitive advantages:

* Reduces dependence on OTAs and expensive traditional distribution channels
* Prevents brand and price erosion
* Cross-Channel / Multi-Channel marketing and customer engagement
* Allows the hotel to “own” the customer
* Builds brand loyalty
* Engages customers pre-, during, and post-stay

Why Don’t Hoteliers Invest More in the Direct Online Channel?

Having completed the above cost analysis, we should all ask ourselves: why aren’t hoteliers investing more in the direct online channel?

There are many reasons for that, including the obviously erroneous one that selling through the OTAs is “free”. Our analysis proves that is not the case.

Independent hotels are overwhelmed by this rapid shift from offline to online distribution and often fail to compete for their fair share of the market. The main reason is the lack of understanding that Internet marketing is not an expense, but an investment with immediate returns at very high ROIs (Return on Investment). Another reason is the perception that cutting-edge Internet marketing services and technologies are out of reach and accessible only to large hotel chains.

Franchised properties believe that the major hotel brands “take care of the Internet” for them, thus they miss serious local revenue generating opportunities.

The following case study, based on HeBS’ hotel client portfolio for which HeBS provides full-service Internet marketing services and direct online channel strategy advice, clearly shows that investments in the direct online channel pay off handsomely:

Case Study 3: Return on Investment (ROI) from the Direct Online Channel in 2009

Total Room Nights Booked: 530,605

Total Revenue Generated: $63,900,305

Total Marketing Spend: $2,004,093

Return on Ad Spent (ROAS): 3088% (31:1)

Cost of Website and Campaign Management: $2,729,893

Return on Investment (ROI): 2,240% (22:1)

Just compare the above ROAS and ROIs to any other return from any other marketing activity!

Hoteliers can successfully compete for their fair share of revenues to be made from the online channel by investing in the direct online channel, and by embracing best practices and new Internet marketing technologies and formats:

* Website Re-Design
* Web 2.0 Optimizations & Applications
* Search Engine Optimization (SEO)
* Search Engine Marketing (SEM)
* Email Marketing
* Strategic Linking
* Display Advertising
* Online Sponsorships
* Social Media + Social Marketing
* Mobile Web + Mobile Marketing

The Bottom Line: Invest in the Direct Online Channel

Hoteliers need a robust Direct Online Channel Strategy, accompanied by adequate marketing funds, to be able to take advantage of the steady growth in the Internet channel and the shift from offline to online bookings in hospitality (due to declining GDS and voice channels). Hoteliers must carefully employ ROI-centric initiatives including website redesign, website optimization and SEO, paid search, email marketing, online display advertising and sponsorships, mobile marketing and proven social media initiatives.

Even in this economy, you should not decrease or eliminate your hotel Internet marketing budget. The Internet, and especially the direct online channel, is the only growth channel for hoteliers and the only “light at the end of the tunnel” in this environment. As indicated above, even in these difficult times we see significant ROAS and ROIs from the Internet marketing campaigns we run for our clients.

Market researchers envision growth rates in online travel as high as 11% in 2010 as projected by eMarketer. The online channel, and especially the direct online channel, provides hoteliers with the only viable option for any growth during these trying economic times.

This article was written by Max Starkov and first published at Hospitality eBusiness Strategies Blog
Max Starkov is Chief eBusiness Strategist at Hospitality eBusiness Strategies, Inc. in New York City. Max is a recognized “thought leader” in Internet marketing strategies in hospitality and is a frequent guest speaker and presenter at industry events and conferences. His eBusiness expertise is sought after by a diverse client portfolio of top tier hotel brands, luxury and boutique hotel chains, hotel management companies, resort and casino companies, franchisees and independents, as well as major Wall Street investment banks and financial institutions.

The Importance of Video in Online Marketing

According to a study by Google and AOL conducted by market insight and information group TNS, 75% of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.

78% feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63 % said they prefer video sites to include advertising if it helps keep content free. Apparently the online community is embracing video much more willingly than expected.

64% of respondents have taken action after seeing an online video, 44 % going to the advertiser’s Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. So not only does online video bring in new business, it gets the ball rolling on that elusive buzz marketing campaign.

The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun.

Video Ads dramatically increase the “7 second” widow. This is the average time that a visitor to a website takes to decide whether or not to stay or leave. Video ads help keep visitors on your site longer so that they can understand the value that you bring to the table.

Travelindex and Online Video

Travelindex is offering, for free, on all its listings one or several embedded videos. Embedding a product or promotional video onto your directory detailed page is as easy as cutting and pasting. When you visit www.Travelindex.com you will find a video tab or video link on each page. You can simply click on “Add a Link”, log-in if you are not, and fill the form; paste the embedding code into the field “Video Link”.  Now you video will appear on top of your details page. You can even create your own video library on Travelindex by simply adding several videos; they will all appear when you click on the Video tab from your details page. As Borat would say…”VERY NICE!!”.

How much does it cost you to add your videos to www.Travelindex.com/videos? Nada–nothing. We provide this service as part of our free listings service and to assist travel professionals to distribute their videos to the widest posssible audience while at the same time increasing the booking conversion rate.

Travelindex launches “Book Direct” free link

A recent study in the United States confirmed that many travelers are searching online travel agency sites, and then moving on to the hotel sites to make their reservations because they are either getting the same rate…

…or a more flexible cancellation or change policy.

When searching travel and tourism information you probably started with Google, Yahoo or MSN, and got millions of search results; thousands for even the smallest destination and inevitably hundreds of online travel agents, hotel booking engines or meta-search sites which lists a subset of the properties and services with high commissions, service fees and booking fees…back to square one: new search.

Travelindex (www.travelindex.com), the fastest growing, human-edited, specialized directory, search engine and information resource for the travel and tourism communities, launched today its free “Book Direct” link.

Travelindex, makes the whole process of searching and booking a hotel room, airline ticket, or tour much easier by offering a “Book Direct” link; click on it and you can now book directly with the property, airline or tour company: no commission, no fee and no service charge. You get the best deal available directly from the owners website. Adding a direct link on Travelindex.com is integral part on its “free-full-contact listing” concept and is free for all listed companies.

With the Internet as a new distribution tool, hotels unintentionally relinquished too much control of their bookings to third parties. With direct distribution, hotels can take back control of: their pricing, their brand identity, their promise to guests, and their relationship with the customer. Direct-to-customer bookings deliver maximum profitability, control over identity, and improved customer loyalty.

By offering free “Book Direct” links Travelindex intends to play and active role in the direct distribution arena, in particular for the independent and smaller properties and operators. A TravelCLICK eTrack report shows clearly that in 2006 for all major hotel brands, direct distribution has become their main distribution channel (Direct reservations: major brands: 81.4% – US hospitality: 60% * Indirect reservations: major brands: 18.6% – US hospitality: 40%).

About Travelindex Ltd.
Travelindex Ltd. is a specialized vertical search, information services and e-publishing company serving the travel and tourism communities. Travelindex users benefit from domain-expert search engines and a broad range of proprietary Web-based content, helping them search for and locate hotels, destinations, tours and services and access comprehensive content with direct links. For suppliers, Travelindex offers highly filtered search results and marketing opportunities, product promotion and brand advertising platforms.

Travelindex.com – What’s Your Destination?

To list your business for free and add a “Book Direct” link, visit http://www.travelindex.com

Travelindex now with exclusive media-rich linking options

Travelindex (www.travelindex.com), the fastest growing, human-edited, specialized directory, search engine and information resource for the travel and tourism communities, today announced that its free listings now include direct links to blogs, photo galleries, video clips and virtual tours for listed companies, reinforcing Travelindex’s position as the place for this audience to list…

…and search for travel and tourism offerings, research companies, discover hard-to-find information, collaborate with peers and more.

During the last twelve months, Travelindex listed businesses grew 68 percent and continues to add listings at a rate of more than 5,000 per week. During the same period, its registered users base increased by over 80 percent.

The success of Travelindex.com is based on its “free-full-contact listing” policy where all travel and tourism related businesses are listed, unconditionally and with all contact details, for free; and now with direct links to photo galleries, video clips or virtual tours.

As one of the world’s leading Hotelier says, “Travelindex is still in its initial phase, but we’ve been waiting for such a simple concept for the travel industry for some time now. It’s really a one stop reference source not only for all tourism and travel businesses, organizations and the press but for all consumers as well. The new media links will showcase our properties directly in the search results and bring more visitors to our website. Why should we pay on any other directory if Travelindex is offering more for free?”

About Travelindex Network Ltd.
Travelindex Network Ltd. is a specialized vertical search, information services and e-publishing company serving the travel and tourism communities. Travelindex users benefit from domain-expert search engines and a broad range of proprietary Web-based content, helping them search for and locate hotels, destinations, tours and services and access comprehensive content with direct links. For suppliers, Travelindex offers highly filtered search results and marketing opportunities, product promotion and brand advertising platforms.

Travelindex.com – What’s Your Destination?

To list your business for free, visit http://www.travelindex.com