ITB Berlin - Encouraging Women In Tourism

Berlin (Germany) - April 30, 2016 (travelindex.com) - Dietlind von Lassberg, formerly the managing director and now the deputy chair of the "Studienkreis für Tourismus und Entwicklung e.V.", is among ten women to have been honoured with the recently established Celebrating Her award. This international award is a joint initiative of the International Institute for Peace through Tourism (IIPT), the UN World Tourism Organization (UNWTO) and ITB Berlin. The Global Award for Empowered Women in Tourism recognises women who have made an important contribution towards developing international tourism.

In his congratulatory speech Ajay Prakash, president of IIPT India, said: ”IIPT can absolutely approve as Dietlind von Laßberg herself said in her own words, that we are profoundly convinced that the future of tourism will also depend on its ability to develop in an environmentally and socially responsible way, meaning: in a sustainable way.”

According to the award’s sponsors women are key players in global tourism too. They create and develop tourism products, shape tourism destinations and play a model role in peace initiatives and sustainable tourism. The award winners are shining examples of the tireless work and valuable contribution of women in developing one of fastest-growing sectors of the economy. The IIPT honoured Dietlind von Laßberg for her untiring efforts towards creating an understanding of tourism as an encounter without prejudices, an intercultural dialogue and one of mutual respect.

Dietlind von Laßberg: “The best prizes are those that come out of the blue. I accept the award on behalf of all my study group colleagues. Together, and for many years, we have campaigned for even more environmentally and socially responsible, i.e. sustainable forms of tourism.”

The award, which carries no prize money, is presented annually at the ITB Berlin Convention.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2017 will take place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017. More details are available at www.itb-convention.com. ITB Berlin is the global travel industry’s leading trade show. In 2016 a total of 10,000 companies and organisations from 187 countries exhibited their products and services to 180,000 visitors, who included 120,000 trade visitors.

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