In recent times we have witnessed a huge growth in the Halal Food and Beverages Industry as well as the Islamic Banking and Finance Industry. This trend has now gone beyond the food and the banking industries and increasingly extending to lifestyle and leisure activities; in particular the Travel and Tourism industry with Halal conscious Muslim consumers becoming increasing mobile for business, leisure, healthcare, etc.., In order to facilitate the growth of this segment, so that both the Travel & Hospitality service providers as well as the Muslim consumers can benefit, we have defined this segment as the Halal Friendly Travel segment. For many reasons we hold the view that using such terms as Halal Travel, Islamic Travel , Halal Hotel, Shariat Compliant Hotel etc.., to define this market segment or the services targeted at this segment, is not appropriate. Many destinations are already beginning to see the potential and are making adgustments to their services to take into account the unique needs of this group of travellers. This is opening up many new destinations for the Halal conscious travellers.
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