Nairobi (Kenya) – May 21, 2017 (travelindex.com) – In search of a hookup that might save his species, Sudan, the world’s last male northern white rhino has joined the dating app Tinder in an attempt to save the species from extinction. Sudan needs the Internet’s help to make the magic happen. Travelindex has joined the campaign and partnered with the Ol Pejeta Conservancy, where Sudan lives, to raise awareness and help raise funds for an in-vitro fertilization.
Imagine if you were among the last surviving members of your species and also the last male due to the greed of men who see one of your body parts as an aphrodisiac and are therefore willing to kill you and your kind to extinction. Sudan is the last surviving male of the northern white male rhino species, the only solution that can help this majestic species to survive is the use of in-vitro fertilisation.
The procedure on a rhino is expensive due to the research involved and the project needs upto USD 9 Million to save the northern white rhino (Ceratotherium simum cottoni)from extinction. The funds raised will go towards ongoing research into Assisted Reproductive Techniques (ART) by a consortium of institutions. Once perfected, this technology, in particular in-vitro fertilization (IVF), will aid to achieve successful pregnancies to gradually build up a viable herd of northern white rhinos.
“We joined the campaign with Ol Pejeta Conservancy and Tinder because I strongly believe that we, the human society, and wild ecosystems are one inseparable whole. We want to give Sudan a chance to breed, helping his species to survive for the benefit of our children and for future generations.”
said Mr Bernard Metzger, Founder of Travelindex. “Sudan’s banners will be seen on our network in 241 countries and territories and across our network of 60 travel websites.
Click on any banner on our websites or click here now and donate generously to help save the northern white rhinos
. Tinder users please swipe right on Sudan’s profile and you will be directed to a site where the public can donate to help to save the species from extinction.
About Ol Pejeta Conservancy
Set on 90,000 acres in Laikipia County, Kenya, Ol Pejeta Conservancy is the largest black rhino sanctuary in East Africa. The Conservancy is home to 114 critically endangered black rhino (making the Conservancy the only “Key 1” population in East Africa), 26 southern white rhino, and the last three remaining northern white rhinos globally (including the last male in existence. Ol Pejeta is one of only two African conservancies to be awarded an IUCN Green Listing. Visit our website: www.olpejetaconservancy.org
Ol Pejeta Conservancy works to conserve wildlife, provide a sanctuary for great apes and to generate income through wildlife tourism and complementary enterprise for reinvestment in conservation and community development.
We are caretakers of the land, safeguarding endangered species and ensuring the openness and accessibility of conservation for all. An innovative attitude is part of our make-up, we empower our people to think the same way and embrace new approaches to conservation. We provide natural wilderness experiences, backed up by scientifically credible conservation and genuine interactions with wildlife.
Travelindex is a company focused on developing data-driven travel discovery and travel planning products. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions. Travelindex puts a priority on the integration of sustainability into distribution and management systems to bring tangible benefits to its partners and clients helping them to improve reputation and goodwill.
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