Singapore (Singapore) - October 17, 2018 (travelindex) - Best Western Hotels & Resorts has continued its winning streak at Travel Weekly Asia’s Reader’s Choice Awards, after it was named "Asia's Best Midscale Hotel Chain
" for a fantastic fourth consecutive year.
The world-renowned hotel group received its latest honor at the 2018 Reader's Choice Awards, which were voted for by the readers of Travel Weekly Asia
– one of the region's largest and most respected travel trade publications.
The award was presented to Best Western at a glittering award ceremony in Singapore on Monday October 15, 2018.
“It is a great honor to be named as Asia’s Best Midscale Hotel Chain’ once again. Best Western has developed multiple new brands in recent years, catering for exciting new market trends. These include Vīb®, our millennially-minded urban hotel concept
, which we believe represents the future of midscale accommodation,” commented Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia.
“We look forward to introducing guests to Asia's first Vīb hotels later this year. I am confident that the region's travel trade will love our innovative new midscale products as much as they love our classic midscale Best Western hotels. On behalf of everyone at Best Western, I would like to thank the esteemed readers of Travel Weekly Asia for voting for us once again,” Olivier added.
This year, Travel Weekly Asia handed out a total of 56 Readers’ Choice Awards across 10 different categories. These awards were created to celebrate the hotel industry’s leading stars – brands that push the boundaries and raise the bar for hospitality in the region, earning the respect of customers and travel trade professionals alike.
Best Western Hotels & Resorts has now held the title of “Asia’s Best Midscale Hotel Chain” every year since 2015.
About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260