Evolving Loyalty Landscape in Asia at Hotel Management Singapore Summit 2016

Singapore (Singapore) - November 3, 2016 (travelindex.com) – The Hotel Management Singapore Summit (HMS), organized by international conference producer Questex Hospitality Group, concluded its 2016 edition with over 25 international speakers and 120 delegates at the Marina Bay Sands Singapore on 20 October.

This year’s theme: “Top Line and Bottom Line Management Strategies for Hotel Leaders” gathered C-suite executives, VP Operations, Property GMs, Financial Controllers and Director of Operations, to property owners and managing directors to discuss pressing matters that are currently affecting the hospitality industry.

This annual event in Singapore was fantastic for hoteliers to rekindle friendships, meet new colleagues and learn from each other as they focus on the worthwhile cause.
This year’s agenda discussed various topics, including short to medium term success strategies amidst turbulent economy, innovating in MICE offerings to boost revenue and market share and leveraging pricing best practices for maximum yields.

Keynote speaker Anka Twum-Baah, VP, Customer Loyalty & Content Asia Pacific, Marriott International, APAC, focused on building through technology, data, and individualism. During her session, she spoke about the evolving loyalty landscape in Asia in which she described four key areas: transactional to more experiential; advertising to content development; gimmicks to strong value proposition, and growing appetite for millennials. Before she ended her presentation, she further discussed the future of loyalty where today’s emerging economies are faced with various disruptors.

The F&B Panel agreed that hoteliers need to change their mindsets and organizational structure to allow for more entrepreneurship and independence for the restaurants and bars as business units, in order to keep up with competition and derive more profit. Featuring Shane Giles, Director of Food & Beverage Concepts, Asia, Middle East & Africa, InterContinental Hotels Group; Anthony Wong, CEO & Founder, Creative Eateries Group; and Duncan Craig, Executive Vice President, HRC Holdings Pte Ltd & IFC Holdings Pte Ltd, the panel explored various methods to retain diners and build their loyalty.
The day’s last panel session brought together lively discussions among panelists as they highlight on the manpower shortages that many of Singapore’s hotels are facing. Des Pugson, Managing Director, Banyan Tree Hotels and Resorts pointed out that it’s the tiniest details that make the experience worthwhile for guests when they least expect such a great service.

Finally, to cap off the night, HMS delegates were invited to a ‘Rio-Style’ extravaganza at the Wine Down ITB Asia networking reception, organized by ACI HR Solutions and BizEventsAsia.
The HMS Summit is co-located with Hotel Tech Conference where expert speakers from hotels and service providers shared their in-the-field experience and best practices.

About Questex Hospitality + Travel
The Questex Hospitality + Travel Group of Questex LLC serves the worldwide hospitality, travel and related industries that together contribute over $6 trillion to the global gross domestic product. Through an innovative platform of targeted solutions, the group serves the sector’s entire ecosystem, from tourism and hotel development and investment to hotel design, purchasing, management and operations.

The Questex Hospitality + Travel Group supports every B2B segment of the industry, from investment and development to management operations, sales and marketing of hospitality and travel products to destination development and marketing, via proven demand generation, learning, loyalty and rewards solutions as well as a network of live events.

This division of Questex is aligned around three broad market segments – hospitality, travel, and meetings – and supported by its digital media staff.

About Hotel Management Singapore Summit (HMS Summit)
The leading conference in Singapore that directly addresses all operational/management challenges, the Hotel Management Thailand Summit provides a platform for hotel executives from both corporate level and property level to discuss key operational, branding and financial issues directly impacting corporate and property P&L.

CEO, COO, CFO, VPs, GMs, Financial Controllers, and executive committee members will gather to strategize and debate on essential topics including brand equity, cash-flow management, cost control, innovation and staff retention and development. Industry leaders will share their best practices and recommendations with their peers.

For further information, please contact:
Jefferson Mendoza
Marketing Executive
Questex Hospitality + Travel
Tel: +852 2589 1331
E-mail: jmendoza@questexasia.com
Website: www.questexevents.net/hmssummit

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