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Travelindex Supports Alain St.Ange for World Tourism Organisation Secretary-General

Victoria, Mahe (Seychelles) – March 28, 2017 – Bernard A. Metzger, the Founder & Director of the highly respected Travelindex Media has come out with a strong letter of endorsement for Alain St.Ange, the Seychelles Candidate for the position of Secretary General of the United Nations World Tourism Organisation (UNWTO).

Alain St.Ange from the Seychelles is one of the seven candidates contesting the May elections to head the UN Tourism Body. Armenia, Brazil, Columbia, Georgia, Korea, Seychelles and Zimbabwe are the countries that are in the running with candidates already accepted by the UNWTO Madrid Office.

In his letter Bernard A. Metzger, the Founder & Director of Travelindex Media says:- “I am following the process of selecting the next World Tourism Organisation Secretary-General and, as you well know, I am one of your greatest supporter and admirer and few in your position have achieved so much for world tourism. I humbly have the following recommendation to make which I’m doing on my own accord and based on my very personal opinion.

As Founder of Travelindex, one of the world’s largest travel content distribution and destination marketing platform, connecting directly over 800,000 travel companies in 241 countries and territories worldwide, I declare herewith my support for the Seychelles bid for the post of Secretary General of the United Nations World Tourism Organisation (UNWTO) and stand behind Alain St.Ange without hesitation.

I have seen Mr St.Ange as Head of the Seychelles Tourism Board and then as Minister and his enthusiasm and passion for tourism has never been greater. His success is a tribute to his hard work. I can think of no better person to become Secretary General of the UNWTO; Alain St.Ange is charged with an infectious energy and excitement over the future in world tourism. He places people and culture at the very heart of tourism and his fundamental belief is that tourism must be good for everyone, it must benefit every country and all people in the world.

Mr. St. Ange said “The world must come together. We must connect and need to embrace each others’ ideas.” A statement perfectly aligned with our own slogan “Connecting Travel People” and our vision of making the world a better place by enabling universal and equitable access to data and information.

Without reservation, I support and recommend Mr. Alain St.Ange for the post of UNWTO Secretary-General as I know that he is dedicated, hardworking and truly devoted to make world tourism work for everybody and a force for good”.

Travelindex is a PATA Preferred Partner from Kong Kong and speaks to the tourism trade at large. As a known and respected tourism partner, Mr Bernard A. Metzger has now started communicating to UNWTO Member States to make his choice of candidates for Secretary General of the UNWTO known.

For more information, please visit www.alainstange.net/action-plan/

View the video with Alain St.Ange’s Statement of Intend as World Tourism Organization (UNWTO) Secretary-General Candidate

The Worlds Most Travelled Person Joins Travelindex as Brand Ambassador

London (United Kingdom) – March 23, 2017 (travelindex.com) – Fred W Finn, the ‘Worlds Most Travelled Person’ has joined Travelindex as Global Brand Ambassador. Fred Finn is a well-known public figure. A career that involved considerable business travel started his love affair with travel and in particular his well-documented record breaking flights in Concorde. Over some thirty years, he has been employed, involved and engaged with many leading names in the aviation and travel related business and is recognised as a leading figure in the travel industry.

His travel experience and knowledge closely linked to his media and commercial activities enhance and support, all the bespoke travel and tour services provided by leading travel and tour operators. He also provides regularly updated travel tips, advice and destination information to a wider audience.

Honours & Achievements
As the world’s most travelled person he has the distinction of achieving something that no other human being has accomplished. In 1983 his records were ratified by The Guinness Book of Records: Frederick W Finn has flown a total distance of 24,140,160 km (15,000,000 miles) and holds the record for most number of flights as a supersonic passenger having made 718 Atlantic crossings on Concorde.

With related travel this equates to 33 round trips to the moon or 671 circuits of the globe, his record breaking 718 flights in Concorde will never be broken as Concorde reached the end of its commercial life.

Fred is also the Ambassador of Tourism for Kenya, International Property and Hotel Awards Judge, Travel Editor of the International Property and Travel magazine, Chief Inspector for the International Hotel Awards. He has a close following on Trip Advisor with 70,000 readers. He is the Co-Founder of Quicket, No.1 mobile travel APP. Fred is recently the co-founder and director of Exclusivetravel4U, a specialist travel consultancy based in the United Kingdom.

“I am delighted to join Travelindex as Global Brand Ambassador. Travelindex is one of the leading innovators in travel content distribution and discovery with a vision to change how travel is planned and booked by advocating universal and equitable access to information. Destination marketing organisations, hotel groups, airlines and thousand of smaller operators in the tourism sector trust the Travelindex brand as a key contributor to their digital brand strategy.” said Fred.

Bernard Metzger, Founder of Travelindex, said “For over 30 years Fred Finn has been involved and engaged with most leading names in aviation and travel and is recognised as a preeminent figure in the travel industry. Fred is not only well-known for his travel records, but he is also seen as a trusted and reliable person. He has always been honest about his findings when making recommendations about flights, destinations, hotels, restaurants and what happens in the tourism industry. I am proud to say that Fred W Finn is working with us at Travelindex.”

About Travelindex:
Travelindex is a company focused on developing data-driven travel discovery and travel planning products. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions. Travelindex puts a priority on the integration of sustainability into distribution and management systems to bring tangible benefits to its partners and clients helping them to improve reputation and goodwill.

Visit our website: travelindex.com
Top 25 Restaurants: top25restaurants.com
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Media Contact:
Ms Nicole Lim
Travelindex Media Officer
media@travelindex.com
+852 6236 9854

Bangkok First Global City for Top 25 Restaurants by Restaurant Rating Index

Bangkok (Thailand) – February 20, 2017 (travelindex.com) – The dining scene in Bangkok has never been more diverse, dynamic, or delicious. From Michelin-star quality tasting menus to exquisite Thai food or the best sushi you’ll ever have, Bangkok is a gourmet heaven. The city is also the top-ranked destination city by international overnight visitors and Travelindex decided to launch its first Global Restaurant City Guide with the Top 25 Restaurants in the Thai capital.

Restaurant ratings and reviews are critical in the consumer decision making process. The Top25Restaurants guide is based on Travelindex owned and patented, “Restaurant Rating Index”. The 3-tier rating combines the power of crowd wisdom (social media and review sites) with artificial intelligence behavioral algorithms and a zest of human expertise from some of the world’s top culinary experts. The result, the Restaurant Rating Index (RRI), a true and objective measuring standard on a scale between 1 and 100, where 100 is best.

Bernard Metzger, Founder of Travelindex, said “How often are you asked by your friends for restaurant recommendations? Existing guides and websites offer either too much choice, and one gets frustrated by the many layers to go through, or restaurants on curated sites tend to be expensive with Michelin-star quality of cooking and a price tag to match. Our aim, with the Top 25 Restaurants guide series, is to give, diners and foodies alike a tool to fast and easily match their aspirations, location and budget.

The new website and guide brings together the best of all cuisines, with every establishment chosen first and foremost for the quality of cooking. Navigate the city’s foodscape with the “Top 25 Restaurants” to Bangkok and our RRI as your guide…excellence in dining is what you’ll get.

Start your Bangkok restaurant discovery and culinary tour here: top25restaurants.com

Your comments, suggestions and questions are welcome, please send to: editor@top25restaurants.com

About Travelindex:
Travelindex is a company focused on developing data driven travel discovery and travel planning products. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions. Since 2013 Travelindex has spearheaded the development of the “Travel Rating Index” a system and platform measuring objectively, in the same way across the world, criteria important for travellers. Travelindex puts a priority in the integration of sustainability into distribution and management systems to bring tangible benefits to its partners and clients helping them to improve reputation and goodwill.

Watch our travel channel at YouTube: youtube.com/bestdestination
Visit our website: top25restaurants.com
Instagram: top25restaurants

Media Contact:
Ms. Nicole Lim
media@top25restaurants.com
+852 6236 9854

First Sustainable Recognition Scheme Introduced by Travelindex

Victoria, Mahe (Seychelles) – January 18, 2017 – Travelindex announced the first sustainability incentive program; Sustainable First. Sustainable First is not a certification program but aims to recognize individuals, companies and organizations making significant efforts and contributing to the environmental, social and economic welfare of the planet and all its inhabitants.

Sustainability is central to economic growth. For the private sector, it represents greater environmental and social responsibility as well as a new landscape of business opportunity in particular for the tourism sector. Tourism plays a key role in delivering sustainable solutions and the World Tourism Organization (UNWTO) has declared 2017 “International Year of Sustainable Tourism for Development”.

Sustainable First intends to inspire actions and strategies for moving towards a more sustainable pattern of development in tourism providing prosperity and opportunities for all. The program’s vision is to make the tourism industry the leading activity sector in implementing sustainable strategies.

Bernard Metzger, Founder of Travelindex, said; “Currently, there are over 128 organizations offering certification programs and multiple challenges are associated with the current status of sustainability certification, i.e. the proliferation of schemes has lead to confusion among actors involved and consumers are unsure of credibility, reducing the value of the certification.

Bernard further added, “the recognition methodoly used at “Sustainable First” is based on a 3-tier patented Travelindex algorithm and the Sustainable Recognition Index. They include crowd wisdom, self-assessment and expert opinions. Travelindex will work closely with recognized and reputable organizations in the fields of development, tourism, environment and sustainability.”

Join us on this exciting journey and send us your ideas and suggestions here: partners@sustainablefirst.com

About Travelindex:
Travelindex is a company focused on developing data driven travel discovery and travel planning products. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions. Travelindex puts a priority on the integration of sustainability into distribution and management systems to bring tangible benefits to its partners and clients helping them to improve reputation and goodwill.

Watch our travel channel at YouTube: youtube.com/bestdestination
Visit our website: travelindex.com
Follow us on Twitter: twitter.com/travelindex
Like us on Facebook: facebook.com/travelindex
Add us at Google+: travelindexmedia
Pinterest: pinterest.com/travelindex

Media Contact:
Ms. Nicole Lim
Travelindex Media Officer
media@travelindex.com
+852 6236 9854

Bernard Metzger meets with World Tourism Organisation Secretary-General Taleb Rifai in Madrid

World-Tourism-Organisation-Secretary-General-Taleb-Rifai-And-Founder-Travelindex-Bernard-Metzger-UNWTOMadrid (Spain) – December 22, 2016 – During a recent trip to Europe, Bernard Metzger, Founder of Travelindex paid a courtesy call on Dr. Taleb Rifai UNWTO Secretary-General. The visit was to brief the Secretary-General on the developments and commitment of Travelindex in promoting tourism as a major contributing factor to
economic development, international understanding, peace and prosperity, paying particular attention to the 157 UNWTO Member States. In attendance of the meeting were also Carlos Vogeler, UNWTO Executive Director, John Kester, Director Tourism Market Trends Programme and Sandra Carvao, Chief Communications and Publications at UNWTO.

Commenting on the visit of Bernard Metzger, the Secretary-General said it was always a pleasure to have such friends visiting the UNWTO Headquarters especially now that we are about the launch the International Year of Sustainable Tourism for Development and we need all support to highlight tourism’s enormous potential to contribute to the development of all countries within the framework of the Sustainable Development Goals.

World-Tourism-Organisation-Secretary-General-Taleb-Rifai-And-Executive-Team-With-Founder-Travelindex-Bernard-Metzger-UNWTOBernard said “This was a great privilege and immense honor having the opportunity to meet Dr. Taleb Rifai and his executive team in a one hour private meeting and to explore all avenues of cooperation between our two organizations, in particular in the promotion of lesser known destinations. Am grateful for the open discussions and for the time taken by the Secretary-General and his team in the very busy end of the year period”.

Travelindex has been a strong advocate of public-private partnerships for the tourism industry as a way to address social and economic problems that are difficult or impossible for a single entity to tackle such as greater sustainability, inclusiveness, alleviating poverty, increasing access to education and peace in our societies.

About Travelindex:
Travelindex is a company focused on developing data driven travel discovery and travel planning products. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions. Travelindex puts a priority on the integration of sustainability into distribution and management systems to bring tangible benefits to its partners and clients helping them to improve reputation and goodwill.

Watch our travel channel at YouTube: youtube.com/bestdestination
Visit our website: travelindex.com
Follow us on Twitter: twitter.com/travelindex
Like us on Facebook: facebook.com/travelindex
Add us at Google+: travelindexmedia
Pinterest: pinterest.com/travelindex

Media Contact:
Ms. Nicole Lim
Travelindex Media Officer
media@travelindex.com
+852 6236 9854

Travelindex Selected Among the World’s Top 250

travelindex-tokyo-pioneer-asiaHong Kong (Hong Kong SAR) – March 4, 2016 – Travelindex has been selected to participate in Pioneers Asia 250 – the annual lineup of the 250 most promising early stage companies from Asia, Europe and beyond. The event will take place in Happo-en, Tokyo, Japan on March 23rd 2016. Pioneers Asia, in partnership with Nikkei Inc, Asia’s largest business media organization, supports the most promising ideas and early stage startups by allowing them to shine on a world stage in front of industry leaders, some of the world’s greatest entrepreneurs and international media.

Bernard Metzger, Founder of Travelindex, said “We are greatly honored to have been identified by the global tech community and selected key players to be among the world’s best early stage companies. To be included in a lineup of 250 companies coming not only from the technology sector but from all the 7 main ecosystems, financial services to manufacturing and energy, will strengthen our competitive position in the global marketplace and increases our capacity of building global relationships.”

Pioneers.io began in 2009 with a vision to support entrepreneurs building technology that would forever change the world. The event has featured the world premier of a flying car Aeromobil, presented Rimac, the world’s fastest electric car, featured speakers such as Xavier de le Rue from Hexo+, Bobak Ferdowsi, flight director of the Mars Rover Mission at NASA and featured startups like Ekso Bionics, Unlimited Tomorrow & Lightsail energy.

Pioneers.io, in partnership with Nikkei, Asia’s leading media platform for business, is bringing the Pioneers Festival experience to Asia. 999 international entrepreneurs, investors, corporations and industry thought leaders will come together under one roof with the aim of building a bridge between Asia and Europe’s startup ecosystems. Nikkei brings to the partnership strong business knowledge, established networks and regional experience. It’s vast network of media covers global business news, with Nikkei recently purchasing the Financial Times and the Nikkei Asian Review the only dedicated business magazine covering the whole of Asia.

About Travelindex Media:
Travelindex specializes at the confluence between travel, media and technology. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions generating more visitors and revenue. The portfolio of media products include web properties in multiple content verticals, travel review and rating solutions, video distribution channels and a dedicated travel technology framework. With the vision of enabling travel businesses and brands to overcome the huge fragmentation in the travel sector, Travelindex is building a content distribution platform for engaging audiences directly. Our ecosystem is all about driving revenue and visibility that traditional marketing strategies and partners are unable to deliver,

From Luxury to Fabulous – Travelindex to Launch Fabulous Thailand

fabulous-thailand-luxury-to-fabulousHong Kong (Hong Kong SAR) – February 29, 2016 – Travelindex Media, a pioneer in travel marketing and digital content distribution, today announced the 2016 launch of FabulousThailand.com (http://www.fabulousthailand.com), the first digital, interactive publication focusing on ultra-luxury in Thailand.

The number of travelers visiting Thailand has risen dramatically in recent years with the destination drawing a total of 29.9 million international visitors in 2015, an increase of over 20% compared to 2014, according to data provided by the Ministry of Tourism and Sports Thailand. Regardless of the volatile economy, luxury demand has continued to grow and diversify, with the ultra-rich representing an exclusive clientele for luxury tourism. The increasing demand for authenticity, new experiences and exclusivity will boost interest in places reflecting the culture and traditions of local communities

Bernard Metzger, Founder of Travelindex Media said “Thailand is one of the world’s most desired and attractive tourism destinations. It is therefore fitting that we wish to contribute in the promotion and efforts to draw more High Net-Worth individuals (HNWI) in the ultra-luxury travel segment; think private jets, helicopters, mega-yachts and 7-star hotels combined with ultra-personalised services, and more attention to green/ethical social principles. Through our unique ecosystem of over 50 travel websites we are in a position to monitor and influence on trends among luxury travelers to attract the high-end market to Thailand.”

Breaking new ground in the field, the FabulousThailand.com platform will serve as a destination for exclusive news, unbiased tips, practical insights and by-invitation only offers. Key features of the platform include live and archived resources and contacts, a suite of tools for those seeking the “fabulous Thailand”, and technologies to manage interaction and social sharing.

About Travelindex:
Travelindex specializes at the confluence between travel, media and technology. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions generating more visitors and revenue. The portfolio of media products include web properties in multiple content verticals, travel review and rating solutions, video distribution channels and a dedicated travel technology framework. With the vision of enabling travel businesses and brands to overcome the huge fragmentation in the online video market, Travelindex is building the world’s leading multi-media platform for engaging audiences and driving higher conversions by unlocking the true potential of online video. Our ecosystem is all about driving revenue and visibility that traditional marketing strategies and partners are unable to deliver,

Watch our travel channel at YouTube: www.youtube.com/bestdestination
Visit our website: www.fabulousthailand.com
Follow us on Twitter: www.twitter.com/travelindex
Like us on Facebook: www.facebook.com/travelindex
Add us at Google+: www.google.com/+travelindexmedia
Pinterest: www.pinterest.com/travelindex

Press Contact:
Ms. Nicole Lim
media@travelindex.com
+852 6236 9854

40 Million Travel Video Views and Growing Fast

travel-videos-by-travelindex-bestdestination-tv-youtubeSan Bruno, California (United States) – January 31, 2016 – Travelindex Media, today announced it has reached 40 million views on its YouTube travel channel; a milestone and a more than 40 percent increase of video views year-over-year. The channel showcases destinations, attractions, travel brands, hospitality businesses, and lifestyle products in almost every country of the world.  Its remarkable scale and diversity of content inspires and influences travel shoppers around the globe in their travel decisions and actions.

Video has changed hotel and travel marketing and it’s impossible to ignore the emergence and widespread consumption of online videos as well as its impact on the travel shopping journey. A Google study found that 66% of business travelers and 60% of leisure travelers were inspired to think about planning a vacation after watching a travel video. Furthermore, 64% and 58% of the respective groups said that online video influenced where they decided to travel.

Travelers the world over want to have the perfect trip and experience, and nothing helps travel planning more than a video with a well told story as it evokes emotions for the viewer and triggers actions.” says Bernard Metzger, Founder of Travelindex. “Having thousands of travel videos with reviews, comments and over 40 million views adds remarkable perspective during any travel-planning decision”.

The Google study revealed also that travelers want to do more than just watch videos on YouTube; they want to connect with destinations, hotels, attractions and brands. Travel video viewers are also extremely interested in hearing real-life stories and half of the travel subscriptions are to vlogs (video blogs) that feature personal travel experiences.

About Travelindex:
Travelindex specializes at the confluence between travel, media and technology. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions generating more revenue. The portfolio of media products include web properties in multiple content verticals, travel review and rating solutions, video distribution channels and a dedicated travel technology framework. With the vision of enabling travel businesses and brands to overcome the huge fragmentation in the online video market, Travelindex is building the world’s leading multi-media platform for engaging audiences and driving higher conversions by unlocking the true potential of online video. Our ecosystem is all about driving revenue and visibility that traditional marketing strategies and partners are unable to deliver,

Watch our travel channel at YouTube: www.youtube.com/bestdestination
Visit our website: www.travelindex.com
Follow us on Twitter: www.twitter.com/travelindex
Like us on Facebook: www.facebook.com/travelindex
Add us at Google+: www.google.com/+travelindexmedia
Pinterest: www.pinterest.com/travelindex

Press Contact:
Ms. Nicole Lim
media@travelindex.com
+852 6236 9854

Travelindex Honored with Prestigious Award at 22nd Interstas 2015

travelindex-bernard-metzger-ana-rucner-awards-interstasHong Kong (Hong Kong SAR China) – December 16, 2015 – At the 22nd International Tourism and Cultural INTERSTAS Festival in Solin (Croatia), Travelindex has been awarded the international tourism award, GOLDEN INTERSTAS 2015, for its great contribution to the international promotion of tourism, thus contributing to the development of tourism, and better understanding among nations and people.

Bernard Metzger, Founder of Travelindex, accepted the award on stage from Mr Vojko Plestina, Board President of Interstas and President of the the World Federation of Tourfilm Festival, in front of hundreds of personalities, ambassadors, media and travel industry professionals. He said “I am greatly honored with this award and really excited that we won it. I was a bit stunned when I learned about our nomination and want to express my gratitude to the Interstas Council for recognizing our efforts and achievements in the field of tourism promotion.”

The 22nd Interstas Festival was held under the auspices of the President of Croatia, Mrs. Kolinda GRABAR KITAROVIC, the Ministry of Tourism, Croatian Tourist Board, World and European Federation of Tourism Journalists FIJET, World Federation of Tourfilm Festival, European Federation for flowers and landscape and with the support from the City of Solin.

Among individual laureates 2015 are: Ana Rucner, cellist, Zagreb, Damir Bajs, prefect of Bjelovar Bilogora County, Mojimir Cacija, composer, choir leader, Sinj, Marijan Duzic, Board president of Svpetrvs Hotels Inc., Supetar, Miro Gavran, playwright, novelist, Zagreb, Rudi Grula, Director of Tourist Board Medimurje, Father Petar Klapez, guardian and manager of the sanctuary and Franciscan Monastery of Our Lady of Sinj, Karin Mimica, journalist, publicist, Durdica Simicic, director of the Tourist Board of Mali Losinj, Dusko Tambaca, music teacher, choir leader, Split,

Among collective laureates 2015 are: the Alka Society Sinj, Municipality of Sveti Martin na Muri, City Porec-Parenzo, Klapa Cambi Split, Krka National Park, Svpetrvs Hotels Inc. Supetar, Tourism Office of Budva Municipality, Tourist Board of Bjelovar Bilogora County, Tourist Board of Mali Losinj, Tourist Board of Medimurje,  and Airport Osijek.

Photo captions: Bernard Metzger, Founder Travelindex with Mr Vojko Plestina, Board President and Ms. Ana Rucner, World famous cellist, recipient of an award for her outstanding artistic work and contribution to the promotion of cultural tourism.

About Travelindex:
Travelindex specializes at the confluence between travel, media and technology. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions generating more revenue. The portfolio of media products include web properties in multiple content verticals, travel review and rating solutions, video distribution channels and a dedicated travel technology framework. With the vision of enabling travel businesses and brands to overcome the huge fragmentation in the online video market, Travelindex is building the world’s leading multi-media platform for engaging audiences and driving higher conversions by unlocking the true potential of online video. Our ecosystem is all about driving revenue and visibility that traditional marketing strategies and partners are unable to deliver,

Visit our website: www.travelindex.com
Watch our travel channel at YouTube: www.youtube.com/bestdestination
Follow us on Twitter: www.twitter.com/travelindex
Like us on Facebook: www.facebook.com/travelindex
Add us at Google+: www.google.com/+travelindexmedia
Pinterest: www.pinterest.com/travelindex

Press Contact:
Ms. Nicole Lim
media@travelindex.com
+852 6236 9854

Travelindex Promoting Experiential Travel Along Silk Road

travel-communications-global-news-img-28London (United Kingdom) – December 3, 2015 (travelindex) – The Silk Road is one of the world’s most powerful brands and 2016 will see a hugely increased awareness of the route through both old and new media. Both BBC Travel and BBC4 will be showing Silk Road documentaries next year. And in addition to the massive television exposure, technology and social media are also expected to enhance coverage of the region, say travel specialists. Travelindex Media is preparing the launch, in early 2016, of its SilkRoadTourism.com website offering rich, multi-media content combined with the most comprehensive resource on tourism offering along the Silk Road.

Around 60 tourism executives gathered at the UNWTO seminar to discuss maximizing potential of the Silk Road, and join in a debate on the rise of experiential travel. UNWTO Silk Road activities, Programme Manager Alla Peressolova said a recent Forbes report highlighted The Silk Road as a more powerful brand than Disney and Coca Cola.

The UNWTO Silk Road Programme is a collaborative initiative designed to enhance sustainable tourism development along the historic Silk Road route. It aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route’s natural and cultural heritage. Additionally, it is working to foster greater co- operation between Silk Road countries and regions, with the established aim of creating a seamless and memorable Silk Road travel experience.

Katy Xu, vice-president (Greater China and North Asia) of BBC Advertising, provided further market intelligence on the Silk Road, drawing on the results of an online survey that the BBC launched in 2015 in collaboration with UNWTO. Historic, cultural and interesting were the adjectives most used by people to describe The Silk Road. The survey also revealed that among the 33 countries the UNWTO works with on its Silk Road programme, China is the one most associated with the route.

More than two-thirds of people quizzed expressed an interest in visiting The Silk Road, with the Terracotta Warriors of Xian, ancient ruins, tombs and historical museums highlighted as the things most want to see.

It was a far-ranging and fascinating discussion of how experiential travel is becoming more expected by the traveller seeking ‘real’ contact and communication along the way – and how they are sharing those experiences.

The Silk Road is ripe for such travel. The survey showed, for example, that 81% of visitors to Uzbekistan were attracted by The Silk Road connection. The country is, with Tajikistan, one of the Silk Road Heritage Corridors to China set to be inscribed on the UNESCO World Heritage List in 2016.

The seminar rounded up after an hour with networking among the audience, which included UNWTO Executive Director Zoltan Somogyi and representatives of the newest Silk Road Programme members, Spain and Romania.

Contact information:
Silk Road Programme
World Tourism Organization (UNWTO)
Calle Capitán Haya, 42, 28020 Madrid, Spain
Tel: +34 91 567 81 00
Fax: +34 91 571 37 33